Business Success Interview

Entrepreneurs who want to sell their products on Amazon & Co. need a European Article Number (EAN). The 13-digit code, also known as a bar code, is used to identify the supplier and to identify the item internally. Mirko Sander is the founder of Barcode Germany. At the start-up based in the artist community Röhrsdorf in Saxony, customers can easily buy EAN numbers online and use them immediately.

Mirko Sander

Viking: How would you describe your career in three sentences?

More like continuous evolution than planned development. I started my career in the non-profit sector and then worked in various management positions in the private sector. At some point the opportunity arose to become my own boss. The previous stations prepared me for it.

Viking: How did the idea of ​​founding Barcode Germany come about?

With the birth of our two daughters, it was clear to me and my wife that I wanted to spend more time at home and have more flexibility to be there for my children. A friend from New Zealand forwarded an e-mail to me, after which the international administration of EAN numbers located there was looking for a sales partner in Germany. At first I was very skeptical and thought that this was the kind of scam sometimes sent by alleged Nigerian princes. But then I looked into it and saw that there really was a niche in the market because the other providers of EAN numbers are mostly based abroad and have little knowledge of German-speaking customers. They want to know everything exactly before they buy something and have many questions. That is why we at Barcode Germany rely heavily on good customer service and advice before and after the purchase. It has never been my dream to sell barcodes one day, but I gave in and I can feed my family and even hire two employees. The good thing is that I can run the online shop from anywhere. That’s why we moved from Hamburg two years ago and now live with friends and families in an old castle in Röhrsdorf.

Viking: What obstacles did you have to overcome?

My wife and I decided at the beginning that the company should be financially separate from the family, so that we are only liable with the company’s assets in case something goes wrong. That is why we have founded a limited liability company (UG). The main obstacle was getting all the necessary information. Back then these were not as easily available as they are today. With what I know today, I could found a UG in a few minutes.

Viking: What has been the greatest success of your career so far?

The greatest success for me so far is that I don’t have to worry about day-to-day business because the process of online orders, delivery of EAN codes and invoicing is largely automated. So I can organize my time flexibly and do volunteer work as well as for new projects. We have a lot to do with company founders who are just starting to sell their products on Amazon or eBay. It is nice to see how these founders also succeed with the help of our advice. An elderly lady who lives in Scotland can use an EAN number to place her souvenirs and gifts in retail stores. We wrote some of these success stories on our blog.

Viking: What is your favorite office item that you couldn’t do without?

I use the usual archiving systems and follow the sorting systems that are tried and tested. When it comes to office supplies, I invest in quality, whether it’s a hole punch or a printer. In the beginning I had a cheap printer and it only cost me time.

Viking: Who is your business model and why?

Steve Jobs – even if that is not particularly original. But he managed to make products not only useful, but also beautiful. I find his perfectionism inspiring.

Viking: How do you switch off after a working day?

I walk through the door of my home office, and I am with my family.

Viking: What advice would you give someone who wants to start their own business with an idea?

Just get started. In Germany nobody has to live on the street when a business goes bankrupt, there is a social network, so you can trust yourself. I also recommend that you rely on good customer service right from the start. There are cheaper providers than us, but the customers stay loyal to us because they know they can always call us.

Viking: What future plans are there?

We want to expand into Switzerland soon, after we are already successfully represented in Austria, with Austrian customer service. And there’s a new business idea: I started brewing beer some time ago. We are currently in the process of setting up a small brewery in the castle and want to hire people who would otherwise not find a job so easily. Everyone can learn to brew beer. In addition, the town’s only brewery closed during the GDR era, and we want to revive this tradition.

Viking: Thank you for the interview.

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Successful networking: 5 tips for effective networking

Networking events – that means small talk, often boring conversations about products and the uncomfortable moment when you want to get out of a discussion but don’t know how. That doesn’t sound very effective and it also sounds like a waste of time. Professional meetings of this kind are by no means pointless. If they are well planned and prepared, networking events can help to make your own concept and company better known, to meet new potential customers and to establish interesting business relationships.

No more long and barren evenings! These tips can help you to make your next network meeting more effective and successful.

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Select suitable meetings

When it comes to networking events, one thing is clear: less is more. Instead of participating in all the events to which you have been invited, you should only choose selected ones who will really help you and your company. It is best to include certain criteria in your selection, such as the reputation of the organizer or the venue. Because especially at smaller, more manageable meetings, it is often easier to make new contacts. There are also times when your company has something new to say. So the meeting is guaranteed not to be a waste of time.

The alpha and omega: The preparation

Inquire with the organizer for the guest list. In this way, you can get an overview of those present in advance and find out which of the invited guests might be possible new business partners or potential customers. Take a look at the LinkedIn profiles as well as the company websites, so you can keep the important but uninteresting small talk a little shorter and go a little deeper with your background knowledge. Also, practice getting out of conversations elegantly. The evening is too short to socialize with just one person.

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Leave the mask at home

A networking event is not about getting some deals right away. So leave your businesswoman or businessman’s mask at home. Instead, relax and enjoy the evening, even if you have decided to get to know certain people. Each of the people will find the conversation with you much more interesting if you are authentic, relaxed and show interest in the other person. Nevertheless, don’t forget your business cards, which ideally have your name printed on it, a picture of you and a key message instead of just a company name. If the card can also be written on, the other person is guaranteed not to forget you along with their own notes.

Keep in touch

Everyone knows that a relationship is like a delicate plant: if it is not cared for, it dies. This is why you should try to keep in touch with your newfound contacts. Even if they are apparently of no use to you at first, you never know for what and when this contact might become important for you. So write an e-mail now and then, have a phone call and inquire about new developments. Try to find out where your work could possibly be connected to that of your contact.

Networking with a difference

Have you attended a number of typical networking events? Be brave and organize your own meeting with existing contacts. Instead of just keeping the connection virtual, you can bring yourself up to date in a personal conversation. Your contacts, who might have been able to make interesting new relationships through you, will also thank you.

The change of location can also bring new wind to Treffen. How about a wine tasting or lunch instead of a lengthy evening event? Your creativity will flow anew and maybe you will get to know a new business partner that you would otherwise never have come across.

Feel Good Managment

Satisfied employees

The latest trend in organized team building is to feel good management. The corresponding title of the position is called “Feel Good Manager” and is still quite unknown until the end. They are employed in startups and other large companies with many employees who not only rely on team building at irregular intervals, but also want to actively shape their employees’ daily work more positively. The job postings for the person who makes a significant contribution to the feel-good factor are rare. Yet they do exist. What exactly does a Feel Good Manager do and what kind of person does such a person with such an unusual title belong to? We asked Stefanie Frenking from Leipzig, Feel Good Manager at Spreadshirt, to take a look behind the scenes.

Feel Good Managerin Stefanie Frenking

Viking: How would you describe your position in three sentences?

Stefanie Frenking: I am a cultural representative, networker and go-to person. My tasks are varied and exciting, and people should always be the focus. Feel-good managers are a statement by company management and more than employer branding.

Viking: How did you come to be a feel-good manager?

Stefanie Frenking: I applied in the traditional way for a new, exciting task that started as an experiment for me too.

Viking: What has been your greatest success in your role so far?

Stefanie Frenking: That I am still with us after more than 5 years and that Spreadshirt was heavily involved in shaping this professional profile. You could say we started something that apparently also works in many other companies and has set new accents in the world of work.

Viking: For which companies would you recommend a Feel Good Manager and why?

Stefanie Frenking: It is good for every company to deliberately confront its own culture and actively work on it, and every company should do everything possible to offer its employees a healthy atmosphere in their everyday work. How you distribute these tasks and what you call the whole thing is of course up to you.

Viking: Please tell us your next planned coup for your colleagues.

Stefanie Frenking: Oh, that should be a surprise … But what is currently being planned is an open house with a barbecue party or something on the roof terrace of our headquarters for all colleagues who want to show where they work … whether family, children, roommates, cousins ​​or grandchildren

Viking : What is your favorite office item?

Stefanie Frenking: I actually always have my MacBook with me and love the flexibility it gives me. I can work with it anytime and almost anywhere – comfortably on the sofa or in the sun on our roof terrace.

Viking: How do you switch off after a day at work?

Business concept.Business people discussing the charts and graphs and showing the results of their successful teamwork.

Stefanie Frenking: I come to work by bike and usually the way home is enough to switch off. Our office is in Plagwitz, the old industrial district of Leipzig. Here I either cycle along the canal and past canoes and motorboats or I can treat myself to a delicious piece of cake in one of the hip cafes on Karl-Heine-Straße. Sometimes I go to yoga here in our office or just lie down on the lawn in the park.

Viking: What advice would you give someone who wants to become a feel-good manager?

Stefanie Frenking: Be brave, be open and carry around a case of beer if you have to.

Team Strategie

Innovation management – How to get your team to work innovatively

Innovation is in, so many companies are currently trying to stand out from the crowd through innovations. The thing is, however, innovations are not that easy to achieve for everyone. As the manager of a possibly shy team, how can you motivate your employees to be innovative and show them how to do it? Well, this is where innovation management comes in! Here are some great ways to guide your team on how to innovate.

Innovation

Simply apply an already existing idea to your company

Innovation doesn’t necessarily mean coming up with something new. You can also take an existing idea and improve it as best as possible. But you can also take an idea from another industry and apply it to your company. If it works and makes someone’s life easier, you did everything right!

Ask your customers

When it comes to innovation, there are no better advisors than your clients. Because they know your products inside out – after all, it is they who use them! Your customers may use your products very differently than you originally imagined. So ask your customers, because you never know what ideas this will bring you!

Observe the behavior of your customers

Go a step further and organize a meeting where you can watch your customers’ behavior. You can see with your own eyes what your customers are actually doing with the products and you can possibly find something that makes their lives easier. You may also recognize that customers have already found innovative ways to use your products. You can then pass this knowledge on to your other customers.

Take a look at the customer complaints

When people don’t like something, they complain. So, look at the complaints that have been made to your company and identify the points that are proving to be particularly problematic. If a particular complaint occurs frequently, you can innovate and change something so that future users won’t face it.

Mix and match ideas

Have you ever thought about combining different functions? No? Just give it a try, it’s definitely innovative!

Get rid of useless functions

We can imagine how attached you are to a product you have created. Nevertheless, you should listen to your customers here. If there are features they don’t like or just don’t use, leave them out and invest your time in something that makes more sense.

Ask your team

Your sales or marketing team will surely have wonderful insights into what customers want. Share these findings with the production department so that everyone is on the same level of information.

Work together

Have you ever considered partnering with a competitor? It may sound crazy, but two heads are always better than one when it comes to innovation. So put the rivalries aside and work together to create something awesome!

Organize a competition

Outside inspiration – involve people outside of your company. Of course, when you work on a product all day, it is more difficult for you to think outside the box than for someone who is not involved in it. Find something you’d like to do and then organize an innovation contest. This will not only help you to generate new ideas, but also increase your marketing presence. Plus, all you have to do is organize a nice, work-related award!

Use social media

The people in your marketing department certainly swear by social listening tools. So ask the marketers to set up such a tool for you and watch what your users write about you. Maybe it will bring you inspiration!

Videospiele

8 hobbies that are useful in the job

Soft skills are indispensable skills that are required in most professions, as they are mostly part of everyday professional life.

While hard skills are the skills that qualify you for your job and that you have learned during your studies and in previous jobs, for example, soft skills are more social skills that you take up outside of school and work.

Many of these skills are often seen as a requirement in job postings. You read about communication skills, motivation and flexibility and think “Of course, I can do everything”. But what it actually looks like in the job and what exactly the implementation of skills means for a company differs from company to company. In principle, soft skills should be skills that you learn in daily dealings with people and that do not require a learning process as for hard skills. So how do you know that you actually have the soft skills you need?

You are probably already doing something that develops your soft skills. After all, we learn many skills that help us on the job in our free time. This is exactly why it is important to look for mental and physical balance outside of work, because switching off after work and on the weekend makes us more productive during the working week. Anyone who only deals with work and gets through the day mainly with coffee will at some point no longer be able to concentrate or think creatively. A good balance between work and life is therefore not only beneficial for yourself, but also for your job. A soft skill that everyone automatically learns with an activity that is regularly practiced outside of their job is motivation or the ability to be enthusiastic about something, even if it involves effort.

But what leisure activities are there that are not only fun, but also practical at the same time that make the job easier?

Mann Schreibtisch Hobbys

Making music

If you can play an instrument, you automatically learn some skills that are useful for the job. It promotes concentration and creative thinking. Instrumental lessons mean that you learn to deal with criticism and implement suggestions for improvement. Anyone who is part of an orchestra or a band or who often plays in front of an audience also learns how to deal with stress. Either way, no matter how ambitious you are, it takes a lot of discipline.

Teamsport

It’s probably no surprise that team sports teach you a lot of useful things for your job. Above all, of course, is the ability to integrate into a team and work together. Communication skills go hand in hand with the ability to work in a team. But of course you learn even more, which can make everyday working life much easier: You learn to deal with criticism and conflicts, because it is completely normal that not everyone in a team agrees; it doesn’t matter whether you’re standing on the soccer field or sitting in the office. Team sport also requires ambition or fighting spirit and increases resilience and endurance.

If you would like to try a new sport and still need inspiration, we have put together an article with the most unusual sports.

Yoga & Meditation

Yoga and meditation have become increasingly popular, especially in recent years, and for good reason. On the one hand, it is movement, which after a long day at the desk in the office helps to stretch and stretch the body a little. Above all, you also learn to let go of external circumstances and to concentrate. Focusing on deep and concentrated breathing automatically makes you more relaxed. This principle can also be used in the office to relax in stressful situations.

Yoga

Cooking

Cooking is an activity that has many benefits. Those who cook themselves will probably have a healthier diet and learn to be open to unfamiliar foods or international cuisines. You can also save a lot of money as it is often cheaper to buy groceries and take prepared meals to the office instead of going to the canteen every day to get your lunch. Cooking also teaches you to be creative, plan your time and stay organized. Those who like to cook also know that you have to do and consider a lot at the same time. That’s why you also practice coping with stressful situations while cooking.

Voluntary work

Volunteering can be very broad, which is why you learn many soft skills here. Often times, volunteering means working with other people. You automatically learn to communicate. In addition, voluntary work requires a special level of motivation and above all empathy or empathy – both qualities that employers value.

Learning languages ​​

Many people say they would like to learn more languages ​​and, especially in the world of work, it is now often assumed that one has mastered at least one other foreign language. You have to do this hobby regularly and over a long period of time, but whoever manages it shows a high degree of discipline and perseverance. But also everyone who does not go beyond basic knowledge shows that they are interested in other cultures, which is particularly valued in international companies.

Play video games

Video or computer games are one of those hobbies that are best avoided on your resume. It depends a lot on what kind of games you are into. If you like to play Sims for hours, you probably won’t learn a lot, which is also useful at work. It’s completely different with multiplayer games, because it’s similar to team sports. You learn to work with others in a team and of course also to communicate effectively. If the game also requires strategy, you practice your organizational skills and strategic thinking. Since you usually want to win, you also show your fighting spirit, which is repeatedly put to the test with new challenges – so you also promote your own stress management at the same time.

Blogging

In the age of the internet we mustn’t forget blogging either. Regardless of whether you are writing about your favorite recipes or your blog is more of a digital diary – writing always requires creativity and the ability to put thoughts into words, which improves your own communication skills. If you also share your blog with strangers, one or two negative comments cannot be avoided. While this can be tough, it also means learning to deal with criticism and conflict.